Carsten Herbes is full professor at Nuertingen-Geislingen University (NGU) and heads the Institute for International Research on Sustainable Management and Renewable Energy (ISR). His research focuses on decision processes of consumers and companies on sustainable products and services. Besides general inquiries in this field, he focuses on renewable energy, packaging and gardening products. He has led numerous research projects funded by the German Ministries of Research, of Economics and of Agriculture. Carsten Herbes is a frequent speaker at international conferences and publishes his results, amongst others, in the Journal of Cleaner Production, International Journal of Consumer Studies, Resources, Conservation & Recycling, Energy Research, and Social Science and Energy Policy. He is currently working on a project on sustainable consumption together with Markus Heckel.