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Deutsches Institut für Japanstudien

Sarah Jacoby

Information Science
(PhD Students, April 1, 2014 - September 30, 2014)

  • Transferring information with new technologies, social networks and new media 
  • Infonomics
  • Political participation via social networks and the new media
  • Japan’s political system


PhD Project:

Working title: Augmented Reality – Information in the stress field of marketing, politics and interests

The concept of Augmented Reality has existed for decades. As early as 1957 or in 1975 already inventions were made that could be seen as part of the field of Augmented Reality. The term ‘Augmented Reality’ (or AR) was forged by Tom Caudell in the 1990s. Even though up to today researchers, users, developers or marketing experts share a rough common concept of what Augmented Reality is, there is yet no single universally valid definition of this concept. The word ‘augmented’ means enlarged or extended, so in a nutshell ‘Augmented Reality’ would be an ‘enlarged or extended reality’.

Though the possibilities that are related to the AR-technologies have by far not yet been exploited or actually thought of, even today a lot of AR-based applications do already exist and more and more companies, institutes and developers are exploring the field of AR-applications; just to name a few: Google, Samsung, Mitsubishi, Mercedes or Ikea.

Currently IKEA has established an AR-App that provides for its customers the possibility to view certain chosen products in 3D in their homes or at any other places. Domino’s Pizza utilizes an AR-App for advertising its pizza and large companies like Toyota and Mitsubishi are researching how AR-Apps could be used within in their companies or for marketing. Google’s engagement in the field of

AR, especially the most widely by the media noted development of Google Glass or Samsung’s similar product are emphasizing the relevance of these new techniques.

Contrary to the hitherto completed studies this project aims to focus on content and content-related issues of AR-applications in order to analyze the designated use as well as the way technology is used to achieve the aspired objectives. In a second step AR–applications will be analyzed not only in terms of economical usability but also taking into account interest groups, freedom of information or the right to information into account. To do this the latest state of research undertaken in this field will be covered and presented. After that the current situation, extension of AR-application, usage, user numbers etc. will be collected analyzed and compared to the situation in the US.

Interesting projects in reference to user numbers, content, technology-application or usability will be described, tested and analyzed. Customer-journeys will be created. If possible developers or project managers will be interviewed subsequently and there will be user-interviews.