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Deutsches Institut für Japanstudien
Corporate Strategies for Southeast Asia: A Comparison of Multinational Firms from Japan and Europe

細部

2000, ISBN 0-333-91784-7, £ 60,00, Palgrave, Basingstoke, New York, xvii, 261 pp. [注文]

著者

ヘンドリック・マイヤー=オーレ
ヨッヘン・レゲヴィー

Corporate Strategies for Southeast Asia: A Comparison of Multinational Firms from Japan and Europe

Corporate Strategies for Southeast Asia: A Comparison of Multinational Firms from Japan and Europe

Corporate Strategies for South East Asia After the Crisis presents an in-depth analysis by experts from Europe, Japan and South East Asia who have long-standing research experience in Asian economies and international business. The authors draw upon empirical research to analyze the questions facing multinational corporations active in the region, and go on to examine their strategies in production, marketing and corporate finance. They present a comprehensive overview of the current activities of multinational firms from Europe and Japan in South East Asia. The authors address both questions of international strategy and the role of multinational companies in a global economy, while taking into account how national differences affect strategic decision making.


More than an essential reader for business people in Southeast Asia, the book will strongly influence policy makers and all those interested in the shift from national to transnational business.

コンテンツ

Hemmingen, Steen
Corporate Finance Strategies of European Firms: Between Opportunities and Continuation
p.215-227

ヘンドリック・マイヤー=オーレ; ヨッヘン・レゲヴィー
Economic Crisis and Transformation in Southeast Asia: The Role of Multinational Companies
p.231-250

Young, Stephen
The Multinational Corporation: The Managerial Challenges of Globalization and Localization
p.3-24

Wong, Poh Kam; Singh, Annette A.
The Role of Foreign MNCs in the Technological Development of Singaporean Industries
p.40-54

Yoshihara, Hideki
Options for Strategic Change: Screwdriver Factories or Integrated Production Systems?
p.57-73

ヨッヘン・レゲヴィー
Production Strategies of Japanese Firms: Building up a Regional Production Network
p.74-99

Molteni, Corrado
Production Strategies of European Firms: Between Retrenchment and Expansion Opportunities
p.100-119

Sakano, Tomoaki; Lewin, Arie Y.; Yamada, Naoko
Options for Strategic Change: Exploration or Exploitation in Marketing for New Wealth Creation
p.123-140

ヘンドリック・マイヤー=オーレ; Hirasawa, Katsuhiko
Marketing Strategies of Japanese Firms: Building Brands with a Regional and Long-term Perspective
p.141-162

Davies, Keri
Marketing Strategies of European Firms: Reconfiguration and Expansion
p.163-184

Tachiki, Dennis S.
Options for Strategic Change: The Importance of Equity, Debt and Internal Financing for Multinational Corporations
p.187-198

Katsu, Etsuko
Corporate finance strategies of Japanese firms: Sophistication of local financing
p.199-214

Yanagihara, Tōru
Asian Economies at the Crossroads: Crisis, Transformation, Adaptation
p.25-39