Details2000, ISBN 0-333-91784-7, £ 60,00, Palgrave, Basingstoke, New York, xvii, 261 pp. [Order]
Corporate Strategies for Southeast Asia: A Comparison of Multinational Firms from Japan and Europe
Corporate Strategies for South East Asia After the Crisis presents an in-depth analysis by experts from Europe, Japan and South East Asia who have long-standing research experience in Asian economies and international business. The authors draw upon empirical research to analyze the questions facing multinational corporations active in the region, and go on to examine their strategies in production, marketing and corporate finance. They present a comprehensive overview of the current activities of multinational firms from Europe and Japan in South East Asia. The authors address both questions of international strategy and the role of multinational companies in a global economy, while taking into account how national differences affect strategic decision making.
More than an essential reader for business people in Southeast Asia, the book will strongly influence policy makers and all those interested in the shift from national to transnational business.
Corporate Finance Strategies of European Firms: Between Opportunities and Continuation
Economic Crisis and Transformation in Southeast Asia: The Role of Multinational Companies
The Multinational Corporation: The Managerial Challenges of Globalization and Localization
The Role of Foreign MNCs in the Technological Development of Singaporean Industries
Options for Strategic Change: Screwdriver Factories or Integrated Production Systems?
Production Strategies of Japanese Firms: Building up a Regional Production Network
Production Strategies of European Firms: Between Retrenchment and Expansion Opportunities
Options for Strategic Change: Exploration or Exploitation in Marketing for New Wealth Creation
Marketing Strategies of Japanese Firms: Building Brands with a Regional and Long-term Perspective
Marketing Strategies of European Firms: Reconfiguration and Expansion
Options for Strategic Change: The Importance of Equity, Debt and Internal Financing for Multinational Corporations
Corporate finance strategies of Japanese firms: Sophistication of local financing
Asian Economies at the Crossroads: Crisis, Transformation, Adaptation