Why Is It So Difficult to Buy a Ticket for the Musical?
Adaptive Innovation in Japanese Musical Theater from the 1960s to the Present
This presentation will offer an overview of Japanese popular musical theater focusing on its systematic and strategic adaptation for the growing and changing needs of its diversifying audience groups. In the past decades, Japanese popular musical theater has drastically transformed, expanding its presence in the domestic entertainment industry by ticket distribution adaptive to new communication systems for better accessibility and consumability.
Rina Tanaka, Meiji University