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Deutsches Institut für Japanstudien
Regional Strategies in a Global Economy


Regional Strategies in a Global Economy


2004, ISBN 3-89129-848-X, € EUR 41,-, iudicium Verlag, Munich, 294 p. [Order]


Haak, René
Tachiki, Dennis S.

Regional Strategies in a Global Economy

Multinational Corporations in East Asia

Regional Strategies in a Global Economy

Both proponents and opponents of globalization assume it is a process that sweeps across national borders. Indeed, over the last twenty years, the key features of globalization provide prima facie evidence for this conventional wisdom. Dramatic developments in information and communications technology, the rise of global companies and production networks, the unstoppable internationalization of financial markets, and the deregulation and privatization of service sectors are all important examples of how this process unfolds in its raw form. Nevertheless, the increase in regional economic activity is another striking feature of this process. As multinational corporations extend their global reach, regional networks also emerge in the global trading system. Globalization therefore does not only mean a global convolution of economies, but could also lead to a spatial concentration of economic activity. All through the 1990s and at the beginning of the new century, East Asia experienced numerous structural changes leading to interesting market developments. South Korea’s rise to developed country status, the integration of the Southeast Asian economies, and the rise of China have made this region the manufacturing center of the global economy. Considering the economic importance of Japan and the other East Asian nations in the world, the crucial questions that arise include: What are the linkages between the global strategies of multinational corporations and their regional business operations? Why do subregional strategies emerge, especially recently to take advantage of China as a production base and market? Are the modern business practices in a multinational corporation’s home country easily transferred to their overseas operations and are they readily absorbed by local employees? Finally, which strategic directions are Japanese, American, East Asian and European enterprises going in this important business area of the world? To answer these questions, this book takes a closer look at several structural features of the East Asian economy and the corporate and business strategies of multinational corporations. The volume assembles up-to-date research by a number of European, Australian and Japanese scholars, and presents analysis of various business aspects of regional strategies in a global economy.


Table of contents
pp. 5-6

List of abbreviations
pp. 7-9

List of figures
p. 10

List of tables
pp. 11-12

Hijiya-Kirschnereit, Irmela
pp. 13-14

Haak, René
Strategy and Strategic Management in Multinational Corporations – Terminological and Conceptual Principles
pp. 15-29

Hess, Martin
Global Production Networks - Dealing with Diversity
pp. 31-52

Kurihara, Jun
Japan's Electronics Companies - In Search of Strategies for the 'New Economy' Era
pp. 53-76

Schüle, Ulrich
Exchange Rate Fluctuations and Internationalization Strategies of Multinational Companies
pp. 77-97

Marukawa, Tomoo
Towards a Strategic Realignment of Production Networks - Japanese Electronics Companies in China
pp. 99-117

Horaguchi, Haruo
Japanese Foreign Direct Investment in China - From Export-oriented Production to Domestic Marketing
pp. 119-135

Gattai, Valeria
Entering the Dragon - Lessons from Italian FDI in the People's Republic of China
pp. 137-155

Blair, Alex; Freedman, Craig
Are Japanese Multinationals Different? - Technology Transfer in the Asian Region
pp. 157-181

Haak, René
Market and Technology Leadership in the Chinese Car Industry - Japanese and German Strategies in a Dynamic Environment
pp. 183-204

Tachiki, Dennis S.
The Globalisation of Information Systems in Japanese Companies - Convergence or Divergence?
pp. 205-229

Hirt, Christian
International Human Resource Management Strategies Emerging from Global Integration and Local Differentiation
pp. 231-248

Bartram, Timothy; Harbridge, Raymond; Tan,Bryan; Smith, David
The Management of Asian Employees in an American Multinational Companies - The Role of Supervisory Social Support and the Empowerment of Employees
pp. 249-273

Haak, René
A View on Changes and Challenges in East Asia
pp. 275-288

Contributors to this volume
pp. 289-290