October 2nd 2008:
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17:00-18:30 |
Pre-conference Kick-off: DIJ-Forum |
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The Silver Market Phenomenon: A German-Japanese Perspective
Cornelius Herstatt, Professor, Hamburg University of Technology, TUHH
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October 3rd 2008:
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09:15-09:30 |
Opening: Greetings and Introduction |
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Konrad Osterwalder (Rector, United Nations University, Tokyo)
Florian Coulmas (Director, German Institute for Japanese Studies, Tokyo)
Chihiro Watanabe (Director, Dept. of Industrial Engineering & Management, Tokyo Institute of Technology)
Cornelius Herstatt (Director, Institute for Technology and Innovation Management, TIM, Hamburg University of Technology, TUHH, Germany)
Florian Kohlbacher (Research Fellow, German Institute for Japanese Studies, Tokyo)
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09:30-11:00 |
Keynote Session I |
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Chair:
Chihiro Watanabe (Professor, Tokyo Institute of Technology, Japan)
[ Details ]
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Understanding the 50+ audience from an Australian Perspective
Slides
Gill Walker (CEO, Evergreen Advertising & Marketing, Founding Member, International Mature Marketing Network, Australia)
[ Details ]
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The best way to predict the future in the mature market
Hiroyuki Murata (President, Murata Associates, Inc., Professor, Tohoku University, Visiting Professor, Kansai University, Japan)
[ Details ]
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11:00 – 12:30 |
Special Session 1: The Silver Market Phenomenon in an International Context |
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Chair:
Kenneth Grossberg (Director, Waseda Marketing Forum, Waseda University, Japan)
[ Details ]
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Innovation Opportunity in The Silver Market
Slides
Chang Chieh Hang (Professor and Head, Division of Engineering & Technology Management, National University of Singapore, Singapore)
[ Details ]
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Grey power: Older workers as older customers
Slides
Sue Tempest (Professor Nottingham University Business School, The University of Nottingham, UK)
[ Details ]
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The end of mass media: Aging and the U.S. newspaper industry
Slides
Mark Miller (Founder, 50+Digital, author “Retire Smart” newspaper column, USA)
[ Details ]
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Silver market success through education & usability – A German experience
Slides
Frank Leyhausen (General Manager, MedCom international medical & social communication GmbH, Germany)
[ Details ]
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13:30-14:45 |
Keynote Session II |
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Chair:
Cornelius Herstatt (Professor,TUHH)
[ Details ]
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Neuroscience and Smart Aging
Slides
Ryuta Kawashima (Professor, Institute of Development, Aging and Cancer, Tohoku University, Japan)
[ Details ]
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Demographic change in Japan and its challenges for financial service providers
Slides
Uwe M. Michel (Country Manager, Allianz Japan)
[ Details ]
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14:45 –16:15 |
Panel Discussion 1: Business Opportunities and Responsibilities in an Era of Demographic Change |
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Chair:
Hugo Tschirky (Professor, ETH Zurich, Switzerland)
[ Details ]
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Panelist Statement: Making money in the silver market: segment-specific value pricing is key
Stefan Lippert (Managing Partner, Simon-Kucher & Partners, Strategy & Marketing Consultants, Tokyo, Japan)
[ Details ]
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Panelist Statement: Universal Design: Monodzukuri in a Super-aged Society
Masayoshi Watanabe (Director, Monodzukuri Policy Plannning Office, Ministry of Economy, Trade & Industry, Japan)
[ Details ]
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Panelist Statement: Three Categories of Business Opportunities Created by the Silver Market
Fumio Kodama (Professor, Shibaura Institute of Technology, Japan)
[ Details ]
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Panelist Statement: How Baby-Boomers in the United States Anticipate their Aging Future: Implications for the Silver Market
Merril Silverstein (Professor, Davis School of Gerontology and Department of Sociology, University of Southern California, Los Angeles, USA)
[ Details ]
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Panelist Statement: Each Society, each Company has to find its Balance between Responsibility and Business Opportunity again and again
Martin Pohl (Counsellor, German Embassy, Japan)
[ Details ]
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Panelist Statement: Knowing the Customer is the Key
Merja Karppinen (Head of R&D Unit, Sendai-Finland Wellbeing Center/Finpro, Japan)
[ Details ]
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16:45-18:15 |
Special Session 2: Innovation, Product Development and Technologies |
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Chair:
Christiane Hipp (Professor, Department of Economics and Business Sciences, Brandenburg University of Technology, Germany)
[ Details ]
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Satisfying needs beyond the functional: the changing needs of the Silver Market consumer
Slides
Deana McDonagh (Professor, School of Art and Design, University of Illinois, Urbana–Champaign, USA)
[ Details ]
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Consumer Participation in Product Development within an Ageing Society - Methods, Benefits, and Challenges
Slides
Uwe Kleinemas (Director, Centre for the Cultures of Ageing, University of Bonn, Germany)
[ Details ]
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Open Senior Service Innovation – A research proposal
Slides
Frank Piller (Professor, Technology and Innovation Management Group, RWTH Aachen University, Germany)
[ Details ]
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Potholes in effective use of innovative technology in elderly care
Slides
Helinä Melkas (Professor, Lahti Unit, Lappeenranta University of Technology, Finland)
[ Details ]
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18:15 – 18:30 |
Wrap-up, Closing |
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Chihiro Watanabe, Cornelius Herstatt, Florian Kohlbacher
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TBA |
Special Keynote Speech |
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Active Ageing - what does it mean for the health industry?
Professor Ilona Kickbusch (World Ageing & Generations Congress Chairperson, World Demographic Association, Switzerland)
[ Details ]
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October 4th 2008:
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09:15-09:45 |
Opening: Book Presentation |
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Cornelius Herstatt, Florian Kohlbacher
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Special Chapter Presentations:
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How Baby-Boomers in the United States Anticipate their Aging Future: Implications for the Silver Market
Slides
Merril Silverstein (Professor, University of Southern California, USA)
[ Details ]
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Senior educational programs for compensating future student decline in German universities
Slides
Christiane Hipp (Professor, Brandenburg University of Technology, Germany)
[ Details ]
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09:45-11:00 |
Keynote Session III |
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Chair:
Chihiro Watanabe (Professor Tokyo Institute of Technology, Japan)
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Marketing Strategies for the Changing Silver Market
Slides
George P. Moschis (Director, Center for Mature Consumer Studies, Georgia State University, USA)
[ Details ]
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Regulatory Reform for the Development of the Silver Markets in Japan
Slides
Naohiro Yashiro (Professor of Economics, International Christian University, Japan)
[ Details ]
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11:00 – 12:30 |
Special Session 3: Marketing, Products and Services for the Silver Market |
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Chair:
Sue Tempest (Professor, University of Nottingham)
[ Details ]
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The Golden Opportunity of Silver Marketing: The Case of Housing and Financial Services
Slides
Kenneth Grossberg (Director, Waseda Marketing Forum, Waseda University, Japan)
[ Details ]
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Using Web 2.0 to communicate with the older market
Slides
Dick Stroud (Founder and Managing Director, 20plus30 Consulting, UK)
[ Details ]
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Young At Heart: Don’t under-estimate the electric guitar in every salaryman’s heart
Slides
David McCaughan (Executive Vice President, Strategic Planning Asia-Pacific, McCann WorldGroup, Japan)
[ Details ]
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Older Consumers’ Customer Service Preferences
Slides
Simone Pettigrew (Professor, UWA Business School, University of Western Australia, Australia)
[ Details ]
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Usability and safety for silver market products will lead to an increase in business opportunities
Slides
Yoshihiro Sugita (Senior Manager, Business Development, TÜV Rheinland Japan)
[ Details ]
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13:30 -14:45 |
Keynote Session IV |
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Chair:
Florian Kohlbacher
[ Details ]
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Cybernics-based Solutions for the Ageing Society
Yoshiyuki Sankai (Professor, Global COE Cybernics, University of Tsukuba, Japan)
[ Details ]
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A Human Interactive Robot for Psychological Enrichment and Robot Therapy
Takanori Shibata (Senior Research Scientist, Institute of Advanced Industrial Science & Technology, Japan)
[ Details ]
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14:45-16:15 |
Special Session 4: Industry Challenges and Solutions |
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Chair:
Chang Chieh Hang (Professor, National University of Singapore)
[ Details ]
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Silver Markets and Business Customers - a few examples
Slides
Peter Mertens (General Manager, Corporate Technology Department, Siemens KK Japan, and Specially Assigned Professor, SIMOT Program, Tokyo Institute of Technology, Japan)
[ Details ]
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Creation of a Safe and Secure Society through Ubiquitous technology - Panasonic's key technologies for an Aging Society
Slides
Tetsuya Kawakami (Chief Engineer, Matsushita Electric Industrial Co,. Ltd., Panasonic System Solutions Company, Japan)
[ Details ]
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The Developing Senior Market: Innovation Strategies for the Manufacturing Industry
Slides
Yonoshin Mori (Director, Arthur D. Little Japan)
[ Details ]
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Marketing Strategies for the Senior Market
Slides
Kazuki Nishikawa (General Manager, Senior Market Development Department, Dentsu Inc, Japan)
[ Details ]
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16:45-18:15 |
Panel Discussion 2: Demographic Change and Innovation: Assessment and Outlook |
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Chair:
Cornelius Herstatt (Professor, TUHH)
[ Details ]
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Panelist Statement: Silver Market – the uncared-for fundamental economic challenge
Hugo Tschirky (Professor, ETH Zurich, Switzerland)
[ Details ]
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Panelist Statement: Disruptive Innovation Opportunity in the Silver Market
Chang Chieh Hang (Professor, National University of Singapore)
[ Details ]
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Panelist Statement: Knowledge Strategies for the “graying workforce issue” in aging companies and societies
Josef Hofer-Alfeis (Partner, Amontis Consulting AG, Germany)
[ Details ]
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Panelist Statement: Changes in the Personnel Structure of the Workforce due to Demographic Change
Christiane Hipp (Professor, Brandenburg University of Technology, Germany)
[ Details ]
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Panelist Statement: Slim Japan: Towards an Energetic Shrinking Society
Yuji Wada (Director, Institute for Future Technology, Japan)
[ Details ]
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Panelist Statement: The Silver market will be driven by fewer products with deeper meaning
Deana McDonagh (Professor, School of Art and Design, University of Illinois, Urbana –Champaign, USA)
[ Details ]
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18:15-18:30 |
Wrap-up and Closing Remarks |
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Chihiro Watanabe, Florian Kohlbacher, Cornelius Herstatt
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Projects 
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The Murata Science Foundation