Deutsches Institut für Japanstudien
3-3-6 Kudan-Minami, Chiyoda-ku, Tokyo 102-0074
Tel: 03 – 3222 5198, Fax: 03 – 3222 5420
The lecture will be given in English. It will take place on Thursday, 27 October 2005 at 6.30 p.m. at the DIJ.
Admission is free, space is limited, so please register with Ms. Dinkel at the DIJ.
In co-operation with the German Association of Social Science Research on Japan (VSJF), the German Institute for Japanese Studies will present
German Origins of Japanese Beer: Business and Consumption in Prewar Japan
October 27, 2005 / 6.30 P.M.
Harald Fuess, Professor, Sophia University
This presentation explores the role of institutional, technological, and cultural borrowing from Germany in the establishment of Japanese businesses and consumer markets through a case study of Japan’s beer industry, which was one of the most important modern domestic industries in prewar times. Particular attention will be paid to the processes of indigenization, adaptation, and rejection of this particular foreign model so that Japanese become not only able to contain German beer imports while being perceived to be “drinking like the Prussians” but also expanded beer manufacturing and consumption habits to the rest of Asia.
Harald Fuess teaches modern Japanese history at Sophia University’s Faculty of Comparative Culture and is member of the executive council of the European Association of Japanese Studies. Previously he worked at the Boston Consulting Group and the German Institute for Japanese Studies. His academic training he obtained at the universities of Princeton (B.A.) and Harvard (M.A., Ph.D.).