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Venue

German Institute for Japanese Studies (DIJ)
Jochi Kioizaka Bldg. 2F
7-1 Kioicho
Chiyoda-ku, Tokyo 102-0094
Ph. 03 3222-5077
Fax: 03 3222-5420


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Co-organizers

Cornelius Herstatt, Technical University Hamburg-Harburg (TUHH), Germany



The Silver Market Phenomenon: Business Opportunities and Responsibilities in an Era of Demographic Change

November 29 - December 12, 2018

Zum Auftakt des gemeinsamen Forschungsprojekts „Das Silbermarkt-Phänomen – Geschäftschancen und unternehmerische Verantwortung im Zeitalter des demographischen Wandels” organisierten Florian Kohlbacher, DIJ, und Prof. Dr. Cornelius Herstatt, Technische Universität Hamburg-Harburg (TUHH), gemeinsam einen Workshop, auf dem 19 Vortragenden und über 30 Teilnehmer über die wirtschaftlichen Implikationen des demografischen Wandels diskutierten. Im Rahmen des Forschungsprojekts werden weitere Workshops und ein internationales Symposium folgen

Presentations

14:00 – 15:30
Session I: The Demographic Shift: Challenges, Chances, Perspectives

Greeting and introduction

Florian Kohlbacher


German Institute for Japanese Studies

Cornelius Herstatt

Economic implications

Naohiro Yashiro

Burden and reform of the health care system

Toshihiko Hasegawa

Political implications

Gabriele Vogt


German Institute for Japanese Studies

European-Japanese Cooperation

Merja Karppinen

Grandparents’ new roles

Tomomichi Yoshikawa

15:30 – 16:00
Coffee break

16:00 – 18:00
Session II: Innovation, Technologies and Marketing

From second childhood to modern maturity

John McCreery

Young at heart: Japan's retiree's ready to explore

Dave McCaughan

Advertising to the silver market

Michael Prieler

Silver entrepreneurs as innovators in Japan

Akio Nagahira

Material innovation

Junichi Tomita

Consumer behavior and value change

Nozomi Enomoto

Grandparents’ new roles

Tomomichi Yoshikawa

Consumer behavior and value change

Nozomi Enomoto

Marketing overseas housing to the retired

Authipong Sinpatanasakul

Longstay programs for the elderly

Arnold Ackerer/ Nazumi Takagi

18:00 – 18:30
Coffee break

18:30 – 20:15
Session III: Industry Solutions

B2B Silver Market

Peter Mertens

The Business of Aging

Hiroyuki Murata

Medical system reform and medical information systems

Nobuyuki Kishida

Ubiquitous network for enhancing the silver life

Toshitada Nagumo

Wrap-up

Florian Kohlbacher


German Institute for Japanese Studies

Cornelius Herstatt

from 20:00
Reception

Participants:

Cornelius Herstatt (TUHH)
Florian Kohlbacher (DIJ)

Naohiro Yashiro (ICU and CEFP)
Toshihiko Hasegawa (Nippon Medical School)
Gabriele Vogt (DIJ)
Tomomichi Yoshikawa (Waseda University)
Merja Karppinen (Sendai-Finland Wellbeing Center)
John McCreery (The Word Works)
Dave McCaughan (McCann Erickson)
Michael Prieler (DIJ)
Nozomi Enomoto (Tokyo University of Science)
Authipong Sinpatanasakul (Waseda University)
Arnold Ackerer (Austrian Embassy Commercial Section)
Nazumi Takagi (Austrian Embassy Commercial Section)
Akio Nagahira (Tohoku University)
Junichi Tomita (Toyo University)
Hiroyuki Murata (Murata Associates)
Peter Mertens (Siemens)
Nobuyuki Kishida (Waseda University)
Toshitada Nagumo (Spinnaker-partners)

Emmanuel Cheron (Sophia University)
Volker Elis (DIJ)
Martin Godel (Swiss Business Hub)
Pascal Gudorf (DIHK Tokyo)
Shingo Igarashi (Kyushu University)
Akiko Ishihara (Nippon Medical School)
Stefan Lippert (SKP)
Hiroshi Mieki (NRW Invest)
Nicholas Ashley (Nielsen)
Noriko Taji (Hosei University)
Kenji Yanase (McCann Erickson)
Hiroshi Yoshimura (Sendai-Finland Wellbeing Center)

Projects

Advertising to the Silver Market in Japan

The Silver Market Phenomenon: Business Opportunities and Responsibilities in an Era of Demographic Change