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The Silver Market Phenomenon. Marketing and Innovation in the Aging Society
Details
2011, Springer Verlag, HeidelbergAuthors
Kohlbacher, Florian
Herstatt, Cornelius
Herstatt, Cornelius
The Silver Market Phenomenon. Marketing and Innovation in the Aging Society
2nd edition
Content
Kohlbacher, Florian; Herstatt, Cornelius; Schweisfurth, Tim
Product Development for the Silver Market
pp. 3-13
Product Development for the Silver Market
pp. 3-13
Kohlbacher, Florian; Hang, C. C.
Leveraging Disruptive Innovations for the Silver Market
pp. 65-77
Leveraging Disruptive Innovations for the Silver Market
pp. 65-77
Kohlbacher, Florian; Prieler, Michael; Hagiwara, Shigeru; Arima, Akie
Silver Advertising: Older People in Japanese TV Ads
pp. 239-247
Silver Advertising: Older People in Japanese TV Ads
pp. 239-247
The Silver Market Phenomenon. Marketing and Innovation in the Aging Society