Management in Japan – Herausforderungen und Erfolgsfaktoren für deutsche Unternehmen in einer dynamischen Umwelt (Management in Japan – Challenges and Success Factors for German Companies in a dynamic Environment)

 No company doing business on an international scale nowadays can afford to ignore the dynamic economic region that is Asia. As its leading economic nation with the highest gross domestic product and the most buying power, Japan continues to dominate the markets of the region and is setting standards and trends beyond Asia. On an international level, Japan is moving ahead, not only in management capability and the development of human capital, but also in terms of economic, technological and scientific productivity.
The peculiarities inherent in Japanese business, the changes to the Japanese economic structure, the creation and development of a specifically Japanese corporate and management culture and of promising strategies for the Japanese market are amongst the issues discussed in this book. It offers sound and up-to-date description and analysis to those managers and practitioners in small, medium sized and large international companies who have to deal with Japan as part of the their strategic orientation. It will provide academics and students of economics, sociology and Japanese studies with new access to the subject of Management in Japan.