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Deutsches Institut für Japanstudien


Hosei University Tokyo, Sky Hall 26th floor of Main Building
2-17-1, Fujimi, Chiyoda-ku, Tokyo
〒102-8160, Japan


Lorenz Granrath, Representative, Fraunhofer Representative Office Japan


Please register before October 11th with René Haak

The Automobile Industry in Japan and Germany - Strategic Challenges and New Perspectives in the Age of Globalization


 Japan and Germany are two of the most important automobile countries in the world, with specific strengths and weaknesses. Experts from the academic and business world will discuss new developments in the automobile industry in these countries and the strategic implications for the German and Japanese automobile sector at an international one-day conference at Hosei University in Tokyo. The presentations and discussions should center around developments and new perspectives in recent years.
How is the Japanese automobile industry structured following the significant alliances and take-overs of recent years? How important is the Toyota production system for the development of the Japanese automobile industry? Which strategies are the Japanese and German automobile manufacturers pursuing on new and interesting markets like China? How are the component suppliers positioning themselves? Where are their strategic strengths and weaknesses? Which challenges do joint ventures with Japanese and German partners face? These will be just some of the key questions of the international conference in Tokyo conceived and organized by René Haak from the German Institute for Japanese Studies and Lorenz Granrath from the Fraunhofer Representative Office Japan.

 In Cooperation with The Research Institute of Innovation Management, Hosei University

Supported by
The Embassy of the Federal Republic of Germany


9.00 - 9.15
Opening and Greetings

Haruo Horaguchi, The Research Institute of Innovation Management, Hosei University
Thomas Schröder, Embassy of the Federal Republic of Germany
Florian Coulmas, DIJ Tokyo

9.15 –9.30

The Automobile Industry in Japan and Germany
- スライド

Lorenz Granrath, Fraunhofer Representative Office Japan

- スライド



9.30 – 10.00
Key Note Speech

A New Dawn - Japan's Recovery & Its Global Impact
- スライド

Jesper Koll, Merrill Lynch

10.00 – 10.30
Coffee Break

10.30 – 11.30
Session I - Globalisation in the Automobile Sector


Lorenz Granrath, Fraunhofer Representative Office Japan

Globalisation in the Automobile Sector: German, Japanese and Anglo-Saxon Models of Strategic Decision Making

Chris Carr, The University of Edinburgh Management School

Renault-Nissan and DaimlerChrysler - What are the Lessons to Be Learnt?
- スライド

Markus Pudelko, The University of Edinburgh Management School

11.30 – 12.30
Session II - Supplier Industry




Japanese Automobile Supplier Network in Transition
- スライド



Toyota's Supplier Network – Strategic Challenges
- スライド

Shigeru Matsushima, Hosei University

14.00 – 15.30
Session III - Technology and Production Management


Haruo Horaguchi, Hosei University

Strategic Management of Spare Parts in Closed-Loop Supply Chains
- スライド

Thomas Spengler, University of Technology Braunschweig

Ramp-up Management in Automobile Industry
- スライド

Dieter Specht, Brandenburg University of Technology Cottbus

Fatigue Failures of Vehicle Components
- スライド

Vatroslav Grubisic, Technical University Split

15.30 - 16.00
Coffee Break

16.00 – 17.00
Session IV - Changes and Challenges


Dennis Tachiki, Tamagawa University

Changes and Challenges of Japanese Automobile and Auto-Parts Industry
- スライド

Yoshinori Konno, Hosei University

German and Japanese Auto JVs in China: The Last Shall Enter First?
- スライド

Eric Thun, Princeton University

17.00 – 18.00
Session V - Cases: German Automobile Industry in Japan


Manfred Hoffmann, DIHK Japan

Hauke Bruhn 
Volkswagen Group Japan K.K.

Markus Baur 
BMW Japan Corp.

Helmut Pfeifle 
Bosch K.K.

Final Remarks



Lorenz Granrath, Fraunhofer Representative Office Japan

Reception (Speakers and Chairpersons)

12.30 - 14.00
Lunch Break