Venue
Hosei University Tokyo, Sky Hall 26th floor of Main Building
2-17-1, Fujimi, Chiyoda-ku, Tokyo
〒102-8160, Japan
Co-organizer
Lorenz Granrath, Representative, Fraunhofer Representative Office Japan
Registration Info
Please register before October 11th with René Haak
The Automobile Industry in Japan and Germany - Strategic Challenges and New Perspectives in the Age of Globalization
October 12, 2004
Japan and Germany are two of the most important automobile countries in the world, with specific strengths and weaknesses. Experts from the academic and business world will discuss new developments in the automobile industry in these countries and the strategic implications for the German and Japanese automobile sector at an international one-day conference at Hosei University in Tokyo. The presentations and discussions should center around developments and new perspectives in recent years.
How is the Japanese automobile industry structured following the significant alliances and take-overs of recent years? How important is the Toyota production system for the development of the Japanese automobile industry? Which strategies are the Japanese and German automobile manufacturers pursuing on new and interesting markets like China? How are the component suppliers positioning themselves? Where are their strategic strengths and weaknesses? Which challenges do joint ventures with Japanese and German partners face? These will be just some of the key questions of the international conference in Tokyo conceived and organized by René Haak from the German Institute for Japanese Studies and Lorenz Granrath from the Fraunhofer Representative Office Japan.
In Cooperation with The Research Institute of Innovation Management, Hosei University
Supported by
The Embassy of the Federal Republic of Germany
Presentations
9.00 - 9.15
Opening and Greetings
Haruo Horaguchi, The Research Institute of Innovation Management, Hosei University
Thomas Schröder, Embassy of the Federal Republic of Germany
Florian Coulmas, DIJ Tokyo
9.15 –9.30
Introduction
Lorenz Granrath, Fraunhofer Representative Office Japan
René Haak
9.30 – 10.00
Key Note Speech
Jesper Koll, Merrill Lynch
10.00 – 10.30
Coffee Break
10.30 – 11.30
Session I - Globalisation in the Automobile Sector
Lorenz Granrath, Fraunhofer Representative Office Japan
Chris Carr, The University of Edinburgh Management School
Markus Pudelko, The University of Edinburgh Management School
11.30 – 12.30
Session II - Supplier Industry
René Haak
Andreas Moerke
Shigeru Matsushima, Hosei University
14.00 – 15.30
Session III - Technology and Production Management
Haruo Horaguchi, Hosei University
Thomas Spengler, University of Technology Braunschweig
Dieter Specht, Brandenburg University of Technology Cottbus
Vatroslav Grubisic, Technical University Split
15.30 - 16.00
Coffee Break
16.00 – 17.00
Session IV - Changes and Challenges
Dennis Tachiki, Tamagawa University
Yoshinori Konno, Hosei University
Eric Thun, Princeton University
17.00 – 18.00
Session V - Cases: German Automobile Industry in Japan
Manfred Hoffmann, DIHK Japan
Hauke Bruhn
Volkswagen Group Japan K.K.
Markus Baur
BMW Japan Corp.
Helmut Pfeifle
Bosch K.K.
18.00
Final Remarks
René Haak
Lorenz Granrath, Fraunhofer Representative Office Japan